ICLP has helped its clients to develop successful customer relationships over the last 25 years. With our unrivalled depth of understanding and expertise across all areas of loyalty, we continue to create some of the world’s most engaging global and local loyalty propositions for both businesses and consumers.
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DHL wanted to increase incremental revenue and share of wallet with small businesses across the UAE. ICLP developed and delivered a reward strategy, points programme and marketing campaigns to make DHL their shipping partner of choice.
IHG, the world’s largest hotel group, wanted to increase bookings, revenue and share of business travel from small to medium-sized corporations. ICLP developed BusinessClub, a rewards programme for corporate meeting bookers.
Tough economic conditions worldwide. A fiercely competitive marketplace. An increasingly digital landscape. And ever-demanding customers. How are you performing against your customers' expectations and how can you increase their loyalty?
To recognise ICLP's 25 years' heritage in loyalty, we have commissioned a global consumer research study, in association with Forrester Consulting.
Our research across mature and emerging markets has identified a significant chasm between the important drivers of customer loyalty and the way in which brands are delivering against them.
Over the past 25 years, the loyalty universe has changed dramatically.
During that time we've helped our clients positively impact the relationships and interactions their customers have with their brand.
Our new global consumer research report has yielded significant findings for you to better engage with your customers and drive more loyal and profitable relationships.
Learn how our services can help you inspire, create and manage more loyal and profitable relationships.
The report shares a collection of 25 key considerations for driving greater customer loyalty.
Read reportsICLP will be sponsoring The Loyalty Awards in London on the 11th June.
Stay up to date with what is going on around the world with our specialist feed of the latest loyalty news.
23 May 2013
The personality inventory known as the "Myers-Briggs Type Indicator" is premi...
22 May 2013
IBM Smarter Commerce speakers tout the importance of the customer.
ICLP Global
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[Loyalty article] How much do you know about #Gamification - is it just fun and games? http://t.co/xeR5JwrjbQ #lmktg
Sat 25 May 13 @ 9:50
ICLP Global
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What do you know about best practices for CRM? Find out more http://t.co/dIOtXd5lMv #lmktg #customerloyalty #crm
Sat 25 May 13 @ 8:35
