Crossing the loyalty chasm

Global consumer research report

Tough economic conditions worldwide. A fiercely competitive marketplace. An increasingly digital landscape. And ever-demanding customers. How are you performing against your customers' expectations and how can you increase their loyalty?

To recognise ICLP's 25 years' heritage in loyalty, we have commissioned a global consumer research study, in association with Forrester Consulting.

Our research across mature and emerging markets has identified a significant chasm between the important drivers of customer loyalty and the way in which brands are delivering against them.

25 years of loyalty

Homepage -chasm

Over the past 25 years, the loyalty universe has changed dramatically.

During that time we've helped our clients positively impact the relationships and interactions their customers have with their brand.

Our new global consumer research report has yielded significant findings for you to better engage with your customers and drive more loyal and profitable relationships.

 

Our services

Full service capability

Learn how our services can help you inspire, create and manage more loyal and profitable relationships.


Explore services
 

Insights and reports

25 key considerations for driving greater loyalty

The report shares a collection of 25 key considerations for driving greater customer loyalty.

Read reports
 

Conferences

The loyalty awards 2013

ICLP will be sponsoring The Loyalty Awards in London on the 11th June.


View events
 

Loyalty news

Who is doing what and when

Stay up to date with what is going on around the world with our specialist feed of the latest loyalty news.


Latest news

Latest news


23 May 2013

The personality inventory known as the "Myers-Briggs Type Indicator" is premi...

Read Article

22 May 2013

IBM Smarter Commerce speakers tout the importance of the customer.

Read Article


Latest tweets


ICLP Global - [Loyalty article] How much do you know about #Gamification - is it just fun and games? http://t.co/xeR5JwrjbQ #lmktg
Sat 25 May 13 @ 9:50


ICLP Global - What do you know about best practices for CRM? Find out more http://t.co/dIOtXd5lMv #lmktg #customerloyalty #crm
Sat 25 May 13 @ 8:35


How can we help?

 
 
 
 
 
 
Captcha