ADMA Forum: Sydney,
23-24 August 2012
ICLP is sponsoring and presenting a seminar at the Australian Direct Marketing Association Forum 2012.
The ADMA Forum 2012 is the showcase for the latest, most innovative marketing thinking, shared by the world's most accomplished direct, digital and multi-channel marketers. Having been held annually for over 30 years, it remains the largest conference and exhibition of its kind in Australia and plays a crucial role in developing best practice and setting future trends.
As leaders in loyalty, ICLP will be attending and sponsoring this event which attracts senior delegates from leading global brands including eBay, Macy's, Google, Fuji-Xerox, Adidas, Coca Cola, Telstra, Qantas and Virgin Australia among others.
Our General Manager of ICLP Australia, Nicki Cram is presenting a seminar on Thursday 23rd August at 10.20am in the Theatre. Nicki will be exploring the topic of partnerships and loyalty in a session entitled "Partnerships for the affluent customer". Specifically this will look at:
- Successful partnerships - brand fit, matching the partner brand to your target audience
- Value to both parties - satisfying both parties objectives
- Communications - ensuring offers are communicated via the right channels to ensure volumes are achieved
If you are attending the event, please do not hestitate to contact Pip.Davis@iclp.com.au and book a meeting and see how we have helped our clients create more profitable relationships with their customers. We hope to see you there.