10 Ways to Communicate and Engage More with Your Channel

17 October 2016

Partner engagement is one of hottest topics today on channel executives’ minds – and so it should be! It’s part and parcel of partner enablement which is the number one priority of most vendors today and if a vendor is unsuccessful at engaging partners it will not be able to enable them.

The solution may appear simple on the surface, but supplying the right content to the right partners at the right time is no easy task, and as more and more research shows partners aren’t actively using partner portals, the challenge for vendors is becoming increasingly more difficult.

This report will help you increase loyalty in your channel and learn 10 ways to increase partner engagement, build stronger partner relationships, and improve returns on investment through a well-crafted, well executed content strategy.

This report identifies how to:

  • Build a successful engagement strategy
  • Develop content that resonates with partners
  • Use technology to better manage tailor communications
  • Encourage member-get-a-member behaviours.




For more information on developing and executing engagement strategies, or if you have a strategy in place which isn’t performing in your channel, contact Kayleigh Hodge, Channel Development Manager at Kayleigh.Hodge@iclployalty.com.


Find out more about how we can help you to measure channel partner loyalty, drive your programme, and increase ROI.


Please enter your details to download the full report


  • Loyalty in Asia according to Mary English

  • The Rise In Voice Technology

  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • 2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes