5 Loyalty Secrets you don't know about Retail Rewards in 2017

03 March 2017

If retailers really want to use their loyalty programs to drive up sales in 2017 and beyond, then they better give their customers the wheel.

Asking for directions and understanding how to use the data map were among five crucial requirements that retail and loyalty experts provided when asked to identify the least-known or -understood aspects of retail reward programs today. From early customer input to assortment optimization, these observations might sound head-scratchingly obvious. ...Read More in Forbes


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