77% of UAE Millennials would buy more if rewarded by retailers

29 January 2017

A survey by loyalty marketing agency ICLP has revealed what retailers need to know about the newest generation of shoppers and how they can build real loyalty with millennials.

The research found that while shoppers over the age of 30 want to build a mutual relationship with their favourite brands, millennials want brands to put them at the centre of attention. ...Read More in Gulf Marketing Review


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