Aldi and Lidl stumble on building loyalty with customers

27 March 2017

Aldi and Lidl may be hoovering up market share from the more traditional supermarkets, but new research suggests they aren't winning the loyalty of the UK consumer.

Tesco customers feel the most satisfied with their rewards; 37 per cent of respondents to a survey by loyalty specialists ICLP said they were happy with how Tesco rewards customers for shopping with them. ...Read More in CityAM


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