Amazon, Walmart, Target falling short on personalisation

27 March 2017

The top six preferred big-box retailers are falling short on personalization, according to a recent ICLP report, commissioned by Survey Sampling International. Looking at performance by Amazon, Walmart, Target, Nike, Macy's and Kohl's, the study found that while Amazon overall provided a more individualized shopping experience than the other aforementioned retailers, each brand is still falling short on proper communications, understanding of preferences and relevant rewards considering their massive amounts of resources. ...Read More in Fierce Retail


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