Bricks and Clicks: Building intimacy with shoppers both online and in stores

18 June 2017

Retail brands are trying to become more than just shops that we visit. Instead, they are becoming an ethos that we buy into, or a trusted friend that we can turn to for recommendations. As the options available to consumers increase and there is more choice than ever before, retailers need to work harder to secure the loyalty and devotion of their customers. Otherwise, they face being forced into a race to the bottom on low prices, or worse, becoming totally irrelevant. ...Read More in MENA Herald


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