Channel webinar: Loyalty lessons from global brands

17 September 2015

We recently ran the channel webinar: 'Loyalty lessons from global brands' in association with Baptie Channel Focus, whereby Ian Hutchieson, Director of Channel Strategypresent on the lessons learnt from Manchester United, Cathay Pacific, and a major global hotel chain.

If you missed the webinar, or in the case that you’re looking for a refresher from the session, see the recording below or download the slides.


From this webinar you will learn:

  • How to use gamification to drive partner engagement
  • The importance of treating your partners like customers
  • How to use data to deliver a more meaningful, relevant partner experience
  • How creating a connection with your partners will create brand advocates, not just resellers and increase sales.

Webinar recording:

For more information on how we can help you with your channel partners, contact Kayleigh Hodge, Channel Development Manager at or +44 (0) 203 725 0390.

To learn more about ICLP, and how we can help turn your channel partners into advocates, visit our channel loyalty page.  


Please enter your details to download the full report


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