Commitment and Passion are the keys to engage Hong Kong millennials

09 March 2017

Global loyalty marketing agency ICLP surveyed 750 consumers in Hong Kong and defined people born in three different generations: Baby Boomers born pre-1965, Generation Xers born between 1965 and 1980, and Millennials born post 1980. It found that although Millennials are the most influential generation, only 2% of local Millennials were ‘devoted’ to their favourite retail brands. ...Read More in Retail In Asia


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