Discounts the main driver of consumers loyalty

13 December 2016

Discounts on future purchases are important to over half (68 per cent) of Australians, with 52 per cent saying they would spend more if they could get free delivery on a day of their choosing, according to a survey from global loyalty marketing firm ICLP.

The study examined consumers’ attitudes towards brand loyalty heading into the Christmas period, following on from earlier research that showed 97 per cent of Australians would ‘cheat’ on their favourite retailer, regardless of their depth of affinity for the brand. ...Read More in Inside Retail


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