eBook: Turn your channel partners into fans and drive engagement

28 October 2015

With the channel undergoing consistent evolution and change, and with competition for partner mindshare at fever pitch, we have identified new ways to meet partners’ expectations, looking beyond the traditional approach to channel development.

Our latest eBook defines the best practices for increasing partner engagement and boosting channel loyalty. Looking at B2C loyalty marketing practice through three global brand case studies, we identify innovative approaches that can be leveraged in channel partner programmes.

Key highlights

  • The importance of treating your partners as customers
  • How lessons from Cathay Pacific frequent flyer programmes can benefit your business
  • Using game mechanics in your partner programme
  • How Carlson Rezidor used customer data to drive a personalized partner experience.




For more information on how we can help you with your channel partners, contact Kayleigh Hodge, Channel Development Manager at Kayleigh.Hodge@iclployalty.com.

Find out more about how we can help turn your channel partners into advocates.


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  • Loyalty in South America according to Henrique Donnabella

  • Loyalty in Asia according to Mary English

  • The Rise In Voice Technology

  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Loyalty in Dubai according to Sanjit Gill