Here's what online and multi-brand retailers can learn from each other

29 April 2017

Global loyalty marketing agency ICLP (A Collinson Group Company) released a research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best in customer recognition and personalization, multi-brand retailers including Big Bazaar and Shoppers Stop were shown to have built a strong trust with Indian shoppers. They were also effective at encouraging their customers to make recommendations to friends and family. ...Read More in Economic Times Brand Equity


  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Loyalty in Dubai according to Sanjit Gill

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • Festive Spirit doesn't last forever, but customer loyalty can

  • The Changing Face of Loyalty: 5 ways the loyalty industry has evolved