ICLP Study Finds Improving Communication With Passengers is Key to Building Loyalty

12 July 2017

A new study commissioned by airport loyalty specialist ICLP has revealed that airports are failing to communicate effectively with passengers. This in turn, is impacting their ability to build the loyalty that could significantly increase non-aeronautical revenue. The 2017 ICLP research, which surveyed both airports and passengers, discovered that there is a profound lack of personalised and relevant communication between the two parties. This is negatively impacting airports’ ability to engage with passengers, and increase both their dwell time and spend. ...Read More in Aviation Pros


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