How devoted are your customers?

01 March 2017

Here at ICLP, we have a theory about the relationships between retail brands and their customers. We believe the things consumers value in their interactions with brands, have a lot in common with the things they value in their personal interactions with friends or significant others.

To test our theory, we surveyed over 7,000 consumers around the world to find out what made them tick. Keep reading to find out what we learned…




If you'd like to understand more about driving retail customer loyalty, download the full report.


Alternatively, find out how we help retailers with our loyalty services here.


  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

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  • 2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes