Is the New Age Marketing focusing more on Millennials than the Baby Boomers?

03 February 2017

Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.

In this age of endless options, customer retention is a tough game. While brands are looking at innovative ways at winning customer loyalty, it often is short-lived. Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands. ...Read More in Franchise India


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