Loyalty card flagged as Aldi's last big gap in taking on Coles and Woolies

02 May 2017

Aldi will need to establish a loyalty program if it is to continue its rise against the might of Coles and Woolworths, a new study of the state of the Australian retail market has suggested.

While Aldi performed strongly across the board on a number of measures many consumers highlighted the lack of a loyalty scheme as a major gap, according to the survey of 758 consumers by loyalty specialist agency ICLP. ...Read More in Mumbrella


RELATED RESOURCES

  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Loyalty in Dubai according to Sanjit Gill

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • Festive Spirit doesn't last forever, but customer loyalty can

  • 2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes

Close