Perspectives on Loyalty Commerce

07 July 2016

Loyalty Commerce n. The art and science of making your loyalty programme work harder to remain relevant and attractive to members.

As technology advances and customer expectations & behaviours change, Loyalty Ecosystems are evolving and adapting to the new realities. The dimensions of accrual, redemption and customer touchpoints are the dynamic components of the overall customer experience in Loyalty Programmes today.

In this paper the team from ICLP Australia unpack some of the strategic perspectives on these dimensions and take a look at the emerging landscape.

Download this article to find out about:

  • The Loyalty Commerce ecosystem canvas
  • New components of the earn and burn sides of the ecosystem
  • Convergence of earn and burn experiences
  • Future influences: The blockchain, and customer control.


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Learn how we can help you evolve your loyalty ecosystem and develop your programme by contacting Lauren Dunphy, Business Development Manager at


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