Massmerize 2016

01 September 2016

ICLP are pleased to be partners for this year’s FICCI Massmerize event being held at the Lalit Hotel, New Delhi on 1st September.

The events host, FICCI (Federation of Indian Chambers of Commerce & Industry) is the largest and oldest apex business in India, and as a not-for-profit, non-governmental organisation, it is the voice of India’s business and industry. The Massmerize event will bring industry and government together, with the aim of creating an exclusive dialogue between retail, FMCG and e-commerce sectors focusing on regulatory issues, macro-economics, and consumer trends, as well as growth strategies and how to develop these sectors.

ICLP’s Anurag Saxena, Country Manager, India will be joining the CEO’s round table. Comprised of up to 40 CEO’s across retail, FMCG, e-Commerce, and food service.

As an associate partner of FICCI, ICLP India is happy to provide some emerging trends on the Future of Loyalty in Retail to help your brands Drive Customer Devotion.

Our Future of Loyalty in Retail report uncovers the trends that are shaping the way consumers interact with you, including:

  • What customers expect in return for spending and sharing information
  • Why customers value experience-based rewards over transactional incentives
  • What drives repeat purchase, advocacy and ultimately, customer devotion

You will find a complete copy of the Future of Loyalty in Retail report in your delegate kit at Massmerize 2016.

To find out more about the future of loyalty in retail or to discuss driving loyalty in an increasingly customer-centric environment, contact Jai Sanghvi, Business Development Director at or +91 9930809213.

You can find out more about the event here.



  • Loyalty in South America according to Henrique Donnabella

  • Loyalty in Asia according to Mary English

  • The Rise In Voice Technology

  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Loyalty in Dubai according to Sanjit Gill