Millennial obsession testing the loyalty of baby boomers

25 January 2017

UK retailers have become so obsessed with targeting so-called millennials - those aged under 35 to the unitiated - that they risk losing touch with the market segment which has the bigger spending power, the over 55 "baby boomers", and with it their long-term loyalty.

According to a survey of more than 1,000 UK consumers, carried out by ICLP, some 82% of baby boomers say even their favourite retail brand no longer understands them and what they need, while 95% would consider “cheating” on that retailer by shopping with a competitor. ...Read More in DataIQ


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