New research highlights a disconnect between airports and passengers

24 April 2017

A new study commissioned by global loyalty experts ICLP reveals how airports are failing to understand what passengers see as important factors when choosing an airport. The 2017 ICLP research surveyed both airports and passengers, and found that airports believe that passenger’s reasons for choosing an airport are rational, rather than emotional. For example, a high 97 percent of airports believe that proximity to home or office influences a passenger’s choice of airport, while just 66 percent of passengers claim this is a factor in their decisions. ...Read More in Aviation Pros


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