Older shoppers 'left out in the cold' as retailers woo younger generation

27 January 2017

Britain's older generation of shoppers complain that they are being left out in the cold as retailers increasingly concentrate on wooing young consumers, according to a new report yesterday.

For the latest research by global loyalty marketing agency, ICLP reveals that the UK's retailers are losing touch with the over 55s, or Baby Boomers, in their ongoing pursuit of millennial shoppers. ...Read More in Express


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