Personalised rewards drive customer loyalty, study finds

12 December 2016

Retailers that offer personalised loyalty programmes are more likely to drive brand engagement and customer devotion, a study by loyalty marketing agency ICLP has found.

More than two-thirds (68%) of Australian consumers would shop more frequently or spend more with a brand if they received discounts on future purchases and 52% would spend more if they received free delivery on a day of their choosing. ...Read More in AdNews


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