Raconteur: Loyalty is not enough. Your customers might be faithful, but are they devoted?

04 August 2016

Today, it’s easy for retailers to achieve the personalised service that consumers demand. Loyalty programmes are adept at communicating tailored offers and discounts, but is that really enough? Consumers are looking for loyalty to be humanised, requiring the same thing from a brand that they require from their human relationships: devotion.


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