In today’s uncertain economic climate, brands are increasingly renewing efforts around driving customer loyalty. There is an ever-increasing need to understand current investments in loyalty and analyse its performance – in order to be able to identify the opportunities to drive greater ROI in the future.
Our latest trend report evaluates the ROI of customer engagement and how to measure loyalty and drive advocacy both now and in the future.
Download the report now to discover:
- How to analyse the direct costs of your loyalty initiatives
- How to identify opportunities to grow the bottom line
- What commercial value can be demonstrated from mobile and social channels
- How to examine your customer engagement as interactions.
The State of Customer Devotion in Retail: Part Two
The State of Customer Devotion in Retail: Part One
Loyalty in Dubai according to Sanjit Gill
Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?
Festive Spirit doesn't last forever, but customer loyalty can
The Changing Face of Loyalty: 5 ways the loyalty industry has evolved