Report: 6 truths every luxury brand needs to know about data

22 November 2011

Prestigious consumers place enormous value on the purchase experience, expecting not only extraordinary service and the highest quality but also personalisation and understanding. By better understanding their customers and translating this insight into more relevant, targeted communications, luxury brands can build deeper customer relationships to derive a greater proportion of their spend and engender greater loyalty.

Download the report to see the top 6 recommendations for improving your data and CRM strategy.

Find out about:

  • Identifying areas to improve the quality and quantity of your customer data – both globally and locally
  • Understanding how you can identify your most profitable customers and those with the potential to grow
  • Identifying some key areas where you can better communicate with your customers
  • Examples of other luxury brands who are using data creating more profitable relationships.



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