Report: A new perspective on driving loyalty and advocacy

03 July 2012

With the challenging economic climate continuing and more than 10 countries in Europe still in recession, the fight to win and retain consumers in the telecoms sector remains fiercely competitive.

Changing market dynamics, threats from new entrants and growing customer expectations have ensured that businesses consider churn reduction as a commercial priority. There has a been shift from acquisition towards placing greater emphasis on customer retention, inspiring loyalty and improving advocacy.

This report highlights the typical loyalty models being used across the telecoms sector and identifies the 8 strategies used to increase advocacy.



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