Report: Driving greater loyalty in the Middle East

20 November 2013

With fast-changing technology, harsh economic realities and the emergence of new customer engagement channels, how are you performing against your customers' expectations and how can you increase their loyalty?

To better understand the impact of these changes, ICLP commissioned consumer loyalty research across the UAE and KSA. Our research findings demonstrate what consumers want from brands and provides insights for brands in how they can secure the future commitment of their customers, increase their loyalty and drive greater advocacy.


  • How consumers judge brands today and the impact on loyalty
  • Consumer attitudes towards price, convenience and service
  • The importance of customisable rewards, instant gratification and mobile redemption
  • The preferred channels in which consumers want to engage with brands.



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  • Loyalty in Asia according to Mary English

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  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Loyalty in Dubai according to Sanjit Gill