Report: Increase revenue by influencing key channel partner roles

14 February 2012

Many vendors recognise the challenge in influencing the mass of mid-tier partners to drive greater revenues and, as a result, significant opportunities are being missed. 

This research report explores in detail the key roles within these partner organisations, analyses what is important to them and provides insights into how you can better influence their brand preference. 

Download the report to discover new ways to successfully improve the performance of your mid-tier channel partners and drive revenues.  

Find out:

  • The most valued rewards for each job role to significantly improve partner commitment
  • Which job role is largely being overlooked and how to better engage and harness their influence
  • How to create a more personalised experience to better align the programme with the needs of the individual job roles.



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