When vendor and channel partner business models are evolving and end customer relationships with their technology providers are changing, how can vendors drive greater loyalty and commitment from their channel partners?
ICLP commissioned a research study in association with Baptie Channel Focus to evaluate the impact of these changes and assess what it means for the channel loyalty landscape.
Read the report to find out the results and discover:
- What partners think about vendors and the implications for generating loyalty
- Where vendors are failing to meet their partners’ expectations
- The importance of communication, technical expertise and deal support
- How partner programmes can be tailored to support growth in cloud-based services.