Report: Profit from informed decisions

18 September 2013

A commercially successful loyalty strategy should not be left to chance. With brands increasingly under pressure to manage costs and demonstrate ROI from customer loyalty, there is a growing need to understand current investments in loyalty and analyse performance.

This trend report examines the true costs of loyalty initiatives and how to quantify commercial returns to improve profitability, drive growth and demonstrate long term commercial value.


  • How to examine the direct costs of your loyalty investments
  • How to evaluate the commercial impact of your indirect costs
  • Where to identify the future opportunities for driving revenue gains
  • The importance of data driven insights to enhance the customer value proposition.



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