To better understand the loyalty landscape in China in light of technological advancement, harsh economic factors and the emergence of new engagement channels, ICLP commissioned consumer loyalty research in the region in association with Forrester Consulting.
Our research findings demonstrate what consumers want from brands and provides insights on the significant opportunities available to brands in differentiating and increasing the value of their loyalty proposition.
The report explores:
- What loyalty means to consumers and how they behave when they are loyal
- Consumer attitudes towards price, convenience and service
- The types of rewards that will positively influence their purchases and loyalty
- The preferred channels in which consumers want to engage with brands they are loyal to.