Report: Smarter ways to improve customer loyalty in Brazil

23 October 2013

To better understand the impact of changes in technology, negative economic influences and the emergence of new customer touch-points, ICLP commissioned consumer loyalty research in Brazil in association with Forrester Consulting.

Our research findings demonstrate what consumers want from brands and provides insights on the significant opportunities available to brands in differentiating and increasing the value of their loyalty proposition.


  • What loyalty means to consumers and how they behave when they are loyal
  • Consumer attitudes towards price, convenience and service
  • What consumers want and expect in terms of rewards and where brands are under delivering
  • The preferred channels in which consumers want to engage with brands.



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