Report: The channel nightmare with a fairytale ending

19 April 2017

ICLP’s latest report delivers an in-depth introduction to six very different types of channel partners, each with their own unique traits and key characteristic.

Download this report and learn to:

  • Understand each partners unique behaviours to deliver meaningful partner experiences
  • Best manage your partners based on unique characteristics to boost engagement
  • Identify which partners are most important to your business and require the most attention.




For more information on partner segmentation and engagement strategies, or if you have a strategy in place you believe could be improved, contact Kayleigh Hodge, Channel Development Manager at


Alternatively, find out more about how we can help you to measure channel partner loyalty, drive your programme, and increase ROI here.


Please enter your details to download the full report


  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • Festive Spirit doesn't last forever, but customer loyalty can

  • 2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes

  • The Changing Face of Loyalty: 5 ways the loyalty industry has evolved