Report: Turning passengers into customers

10 December 2013

With an increasingly competitive operating environment and continued pressures to retain and grow revenues from both airlines and passengers, how can airports improve non-aeronautical income to help drive profitability and an enhanced passenger experience?
This new report explores the ways in which airports can gain a more insightful perspective of passengers to increase engagement and grow non-aeronautical revenues.

Download the report to discover:

  • How to create greater passenger understanding to influence behaviour and spend
  • The importance of understanding the commercial value of individual passengers
  • Key considerations for improving customer engagement and relationships strategies
  • The opportunities of developing direct relationships to engage passengers in a more relevant and personalised way
  • How to drive commercial value for the airport and value for the passenger, through both digital and traditional channels.

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