Report: Unlock the commercial potential of customers

18 April 2012

With travel loyalty programmes rewarding and recognising the needs of frequent travellers, how are airlines and hotels engaging those consumers who have the most potential for value tomorrow?

Our trend report uncovers the commercial opportunities for engaging frequent travellers and a wider travel audience to significantly increase revenue and drive loyalty.

Find out:

  • The value of reassessing your “most valuable” customers
  • How to develop and better utilise your relationships with “latent” and “influential” consumers
  • The successful strategies for adding value to increase commercial value and loyalty.



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