Retailers need to Up the Ante on creating individualized Customer Journeys to trigger brand loyalty

09 January 2017

A loyalty program can be a powerful tool for a retailer, especially when it is filled with insight on customers’ needs and desires.

Loyalty360 caught up with Phil Seward, regional director, Americas, ICLP, to find out how loyalty marketers can augment their offerings and build sustainable customer relationships in 2017. ...Read More in Loyalty360


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