Seven Key Indicators Of A Loyalty Program That Truly Drives Devotion

27 June 2017

Retailers are regularly revamping, enhancing and merging their loyalty and rewards programs to create devoted customers — as in, the most desirable relationship, characterized by intimacy, passion and commitment to a brand. For instance, Hilton recently announced new benefits for its Hilton Honors members, including the ability to pool points with friends and family, and to use acquired points to purchase items on Amazon. Earlier this winter, Sears decided to double down on its loyalty program by offering credit from in-store purchases during a one-day event prior to the holidays. ...Read More in Retail TouchPoints 


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