Singapore consumers feel valued by local brands such as Robinsons and Cold Storage

11 April 2017

Singaporean consumers feel that local brands value them more (26%) as opposed to international brands (19%) according to a study by ICLP.

The study interviewed 750 Singaporean consumers of different age groups, with 293 classified as millennial consumers. Consumers were asked to rate their retail experience with brands on seven core criteria – recognition, rewards, reciprocity, reliability, respect, trust and communication. ...Read More in The Drum


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