Singapore consumers feel valued by local brands such as Robinsons and Cold Storage

11 April 2017

Singaporean consumers feel that local brands value them more (26%) as opposed to international brands (19%) according to a study by ICLP.

The study interviewed 750 Singaporean consumers of different age groups, with 293 classified as millennial consumers. Consumers were asked to rate their retail experience with brands on seven core criteria – recognition, rewards, reciprocity, reliability, respect, trust and communication. ...Read More in The Drum


  • The State of Customer Devotion in Retail: Part Two

  • The State of Customer Devotion in Retail: Part One

  • Loyalty in Dubai according to Sanjit Gill

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • Festive Spirit doesn't last forever, but customer loyalty can

  • 2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes