The State of Customer Devotion in Retail: Part One

19 December 2017

ICLP conducted a global study to understand why customer devotion is in fact so low in retail and the levers of loyalty that retailers can use to create brand advocates. Understand how you can build a strong brand and loyalty strategy, as well as gain insight into the success of global companies such as Amazon in Part one of our Customer Devotion slide share.




If you need help creating devotion with your customers, please don’t hesitate to get in touch.


  • Loyalty in South America according to Henrique Donnabella

  • Loyalty in Asia according to Mary English

  • The Rise In Voice Technology

  • The State of Customer Devotion in Retail: Part Two

  • Loyalty in Dubai according to Sanjit Gill

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?