Can you tell the difference between your channel partners - from the sleeping giant who is sleepwalking through your partnership, to the frog prince who is waiting for you to notice them and release them from the spell they’ve been under?
In our latest insight: How to motivate your channel partners to achieve your “happily ever after” we revisit our fairytale channel partner personas, delving deeper into what makes them tick and the actions you can take to unlock the full potential of your channel partnerships.
If you like the guide but missed the full report, you can download all of your Fairytale persona insights by here.
For more information on partner segmentation and engagement strategies, or if you have a strategy in place you believe could be improved, contact Ian Hutchieson, Global Director, Channel Loyalty at Ian.Hutchieson@iclployalty.com.
The State of Customer Devotion in Retail: Part Two
The State of Customer Devotion in Retail: Part One
Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?
Festive Spirit doesn't last forever, but customer loyalty can
2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes
The Changing Face of Loyalty: 5 ways the loyalty industry has evolved