UK shoppers unconvinced of benefits of data sharing

29 June 2017

UK retailers are being urged to increase engagement with their customers or put their future marketing at risk following research which suggests shoppers believe they are not being adequately rewarded for volunteering their personal information with truly personalised experiences.

That is the stark conclusion of the study carried out by loyalty marketing agency ICLP which reveals that 71% of British shoppers do not feel that it is worth sharing their personal data with brands, and 48% do not believe that their personal information will be treated with respect. ...Read More in DataIQ


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