Walmart is seen more positively than retail competitors in Brazil, according to research

25 May 2017

One of the reasons Walmart is redoubling its efforts in Brazil is: the franchise is seen more positively compared to its competitors in Brazil, according to a survey by the global loyalty marketing agency ICLP of the Collinson Group.

ICLP interviewed 756 Brazilian consumers about their relationships with certain brands. Walmart has performed better among other retailers in term of recognition, reliability, respect, reward, communication and trust. ...Read More in e-commercebrasil  


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