What happened to Tesco's big plans for a digital Clubcard?

11 July 2017

Just three years ago, Tesco unveiled ambitious plans to digitalise its Clubcard loyalty programme. However, the changes it outlined last week looked very different.

If you’re a Tesco Clubcard member then you’ve probably already received a shiny new card in the post.

Last week, the UK’s biggest supermarket started rolling out an updated version of its Clubcard, which now includes a contactless button so shoppers just tap at the checkout to add their points. ...Read More in Marketing Week


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