Who moved my channel?

08 February 2011

Resellers are adapting to the ever-changing needs of their customers. As a result, the channel community is becoming more fragmented and diverse. Vendors, too, are now being constantly challenged to maximize the performance of their channel programmes. They are keen to better understand and segment their partners to meet their needs.

Our recent round-table event, in association with CRN, looked at how partner programmes need to evolve to meet the needs of the ever-changing reseller community.

Watch the highlights below:


  • Loyalty in South America according to Henrique Donnabella

  • Loyalty in Asia according to Mary English

  • The Rise In Voice Technology

  • Loyalty in Dubai according to Sanjit Gill

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • Festive Spirit doesn't last forever, but customer loyalty can