Who moved my channel?

08 February 2011

Resellers are adapting to the ever-changing needs of their customers. As a result, the channel community is becoming more fragmented and diverse. Vendors, too, are now being constantly challenged to maximize the performance of their channel programmes. They are keen to better understand and segment their partners to meet their needs.

Our recent round-table event, in association with CRN, looked at how partner programmes need to evolve to meet the needs of the ever-changing reseller community.

Watch the highlights below:


  • Loyalty in Dubai according to Sanjit Gill

  • Airlines are moving from rewarding for distance to rewarding for spend – but is this a smart move?

  • Festive Spirit doesn't last forever, but customer loyalty can

  • 2017 LFPA Conference: The Dangers of Loyalty Fraud in 5 Key Quotes

  • The Changing Face of Loyalty: 5 ways the loyalty industry has evolved

  • Infographic: The Data Dilemma