Why loyalty still matters in a digital world

07 February 2017

Loyalty initiatives have a large role to play in how brands will connect with customers going forward. But if brands want the increased profit that loyalty programs can deliver, they’ll have to get serious about sharing real value with customers.

New research from ICLP shows Australians exhibit the highest level of connection with brands, ‘devotion’, at a rate 3 times lower than other markets, 3% versus a global average of around 9%. ...Read More in AdNews


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