Why Singapore consumers still prefer home-grown brands

17 April 2017

They feel valued by the ‘local heroes'.

Amidst the gradual recovery in the retail sector, a survey by ICLP found that more shoppers in Singapore feel valued by home-grown brands that they regularly shop with, as compared to the international brands.

According to the study, 32% of consumers expect local brands to show appreciation for their regular patronage, with a close 35% expecting the same of international brands. ...Read More in Singapore Business Review


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