Will Amazon bring the Prime Day excitement to Souq.com?

15 August 2017

While many of us have been busy preparing our summer getaways, one retail event has been dominating the conversation across Europe and North America. Unsurprisingly, it comes from the world’s biggest online retailer, Amazon. Launched in 2015, Prime Day has grown to become one of the biggest one-day retail events ever. Designed to celebrate those shoppers who have signed up to Amazon’s Prime membership programme, the day grew by 60 per cent in sales this year when compared to 2016. Retailers here in the UAE should take note, not least because of Amazon’s recent purchase of Souq.com. ...Read More in Gulf Marketing Review


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