Promotion and evaluation
We provide our clients with workable and effective promotional plans and the means to deliver them. The value of a clear, well thought-out plan is that it creates visibility for all stakeholders and provides clear aims to measure against.
A fresh customer insight can be both powerful and exciting. But it needs to be executed and measured in a way that builds knowledge and enables us to do even better next time.To achieve this, we use advanced campaign management solutions to provide end-to-end management of complex, multi-channel campaigns.
We'll work with you to prioritise promotional spend based on the size of the opportunity, available resource and budget. We always bear in mind your wider objectives and incorporate opportunities to learn wherever possible. Our solutions allow us to implement the most complex campaigns simply and efficiently, across elements such as real time trigger communications, multiple version control and targeting rules hierarchies.
Our simple reporting seeks to evaluate success versus simple control groups in order to drive decisions around future marketing spend.