Getting smarter

Smartphone apps are quickly becoming a consumers’ preferred way of being involved in your programme.

As a result, ICLP are leading the use of mobile technology. We’re utilising location-based marketing, gamification, social check-ins, mobile redemption and accrual to enhance both membership and loyalty propositions.

We are currently working with a number of leading brands to develop mobile technology that will support mobile loyalty strategies. These will allow customers to interact and engage wherever they are, whenever they need to, via the channel they prefer. We’ve also developed a range of smartphone apps for our clients, to provide enhanced utility and engagement.

Competing for ‘phone space’ as opposed to wallet space means apps have to add value by incorporating technologies such as geolocation, augmented reality and Near Field Communications (NFC) as well as Bluetooth and Wifi.

These developments will drive a new generation of loyalty programmes, as consumers put a greater value on social currency and immediate rewards.